The Blog

Work half as hard and sell twice as many dresses. If there's one thing I've learned from working with bridal retailers over the past 23 years, it's this: Most boutique owners don't have a [...]

Why the follow up matters more that you think in bridal retail. Whether you are a new or established business, if you have spent any time at all in a bridal boutique, you’ll know [...]

After months of research, many real boutique observations, and lots of industry conversations, I’ve created a comprehensive training programme designed specifically to help guide you through the landscape of how today's brides use social [...]

How AI can help bridal retailers thrive in the modern wedding industry, without compromising or losing that all important human touch. Let’s be honest, we are probably mostly in agreement, for many of us [...]

Introducing My New 2026 Course – Tackling the Social Media Bride For over 23 years, I’ve trained many hundreds of talented bridal retailers, managers, stylists, and business owners across the UK and beyond. I’ve [...]

I've taken a deep dive into the future of Bridal Boutiques and what the next 5 years will look like for our niche industry. Bridal Retail is one of the most traditional leaders in [...]

There aren't many bridal gown designers out there who are at the top of their game after decades in this very niche industry. Donna Salado is one of them and I am proud to [...]

What you as bridal retailers and sales consultants need to know.  In a world where almost everything can be added to a basket and delivered with a swipe, bridal shopping still stands as one [...]

As we work our way through the summer, I thought it might be interesting to speak a little about the wisdom of continual investment in your team. We are all busy and often in [...]

Take a look here at the latest article I've written for you in the Jan/Feb issue of Wedding Trader magazine: January/February 2025 - Wedding Trader Mag Packed full of easy, value for money ideas [...]

This year has been a very challenging one by all accounts for our industry hasn't it. Looking ahead to a better year in 2025, I am very happy to offer you a whopping 25% [...]

It's been a while and I think it might be prudent to talk about what is going on in our industry right now.  Change is happening and fast. I've never known so many bridal [...]