Keep your eyes on your own window There is no denying that the bridal industry is experiencing challenging times of late, isn’t it. Many retailers are telling me they are booking fewer enquiries, longer decision making periods and increasingly cautious brides. Rising costs, changing buying habits and economic uncertainty are all contributing to a [...]
Work half as hard and sell twice as many dresses. If there's one thing I've learned from working with bridal retailers over the past 23 years, it's this: Most boutique owners don't have a work ethic problem. In fact, many have the opposite. They're working incredibly hard – too hard, one could almost say. [...]
Why the follow up matters more that you think in bridal retail. Whether you are a new or established business, if you have spent any time at all in a bridal boutique, you’ll know this feeling all too well. You’ve prepared for an appointment. You’ve carefully chosen gowns, created a welcoming space, invested your [...]
After months of research, many real boutique observations, and lots of industry conversations, I’ve created a comprehensive training programme designed specifically to help guide you through the landscape of how today's brides use social media as part of their dress buying journey. A course which bridal retailers like you can use to help you [...]
How AI can help bridal retailers thrive in the modern wedding industry, without compromising or losing that all important human touch. Let’s be honest, we are probably mostly in agreement, for many of us in the wonderful world of bridal, the words artificial intelligence can feel overwhelming, unnecessary, or frankly a bit frightening. I [...]