helena

After months of research, many real boutique observations, and lots of industry conversations, I’ve created a comprehensive training programme designed specifically to help guide you through the landscape of how today's brides use social media as part of their dress buying journey. A course which bridal retailers like you can use to help you [...]

How AI can help bridal retailers thrive in the modern wedding industry, without compromising or losing that all important human touch. Let’s be honest, we are probably mostly in agreement, for many of us in the wonderful world of bridal, the words artificial intelligence can feel overwhelming, unnecessary, or frankly a bit frightening. I [...]