Testimonials 2023-12-12T14:43:17+00:00

“Wow, Helena Cotter! Where do I start?

Fantastic is about right.

We learnt so much and I cannot recommend her highly enough.

If you want to make the most of your bridal business do yourself a big favour and organise Helena to come and train you and your staff asap.

It has made a huge difference to our business, little changes she suggested have had a massive impact.

Whatever the cost you will make it back and more very quickly.

I can’t wait to have her back for a refresher this year!

Thanks again Helena you are amazing”.

Lynn Bryson, Curvy Chic Bridal, Belfast, N. Ireland, UK.

“We have used Helena for a number of training sessions now, and each time has brought us so much success with our business.

She shares invaluable knowledge and skills that can be used and adapted for every type of client, and we wouldn’t be where we are now without her.

Not only is her insight inspirational, it’s also motivational for new staff members and as a refresher to everyone else.

Would definitely recommend her professional services to a brand new boutique, or if you’ve been trading for many years!

We will welcome Helena back anytime for training in the future”.

Agnes Lakuta, Si Bridal & Co, Newcastle, UK.

“A huge thank you for our staff training.

We now see less brides and have more sales!!

The only regret I have is that we didn’t do it sooner!!

I look forward to our refresher course in the new year & working with you again”.

Amy Mann, Dress Me Pretty Bridal, Hinckley, Leicestershire, UK.

“We have an excellent working relationship with Helena. Her training days are interesting, varied and always leave us feeling motivated and her techniques are extremely useful.

Helena’s years of experience within the industry is evident in the quality of the advice and high-level training that she provides.

Helena will always go above and beyond for her clients and is happy to give advice on any situation, however unusual.

This, in our view, sets her apart from others within the industry.

We cannot recommend her enough.”

Joe Billington, The Bridal Emporium, Exeter, Devon, UK.

“I got exactly what I wanted from today’s training”.

Helen Lord, Lulu Brown's, Whalley, Lancashire, UK.

“So many light bulb moments. I can’t wait to start putting this into action.

Myself, and my staff are all feeling motivated and ready to sell!”

Heather Harker, Alice Elizabeth Bridal, Coxhoe, Co. Durham. UK.

“Investing in Sales Training with Helena is by far the best investment we have made.

We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process”.

Roz Parker, The White Wedding House, Brentwood, Essex. UK.

“Very positive and useful.

Lots we hope to implement going forward”.

Rebecca Doyle, Isabella Grace Bridal, Royal Tunbridge Wells, Kent. UK.

“Thank you Helena for another amazing refresher training day yesterday.

Keeping us updated with current sales trends is motivational and positive and has given us a great boost in the boutique today.

For anyone considering training I would definitely recommend that they come to you”.

Sarah Stokoe, The Wedding Dress Company, Corbridge, Northumberland. UK.

“Wonderful Training Programme.

I have learnt so much from Helena about the psychology of Bridal.

This will turn my business around and help me grow personally”.

Kerensa Dyson, Bijou Bridal Boutique, Holmfirth, West Yorkshire. UK.

“Everything we talked about has made complete sense and I feel this will help me and my team massively to increase our selling.

You know this Industry inside out, leaving no stone un-turned.

You have been amazing, very easy to understand and relate to.

For me this has been extremely positive. Life will now be much easier with brides.

My money has been well spent.

Thank you so much”.

Carol Roberts, Carol's bridal boutique, Carlisle, Cumbria, UK.

“We have had several courses with Helena, each one being of value to myself and my staff.

As well as increasing conversion, we also come away with so many useful tools to work with.

Helena has also helped streamline the business and we have implemented many processes with her help and guidance.

As a business owner she gives so much more than sales training. I can discuss anything with her and she gives excellent support.

I cannot recommend Helena enough.

Whether you are a new shop, or even if you have years of experience and think you know it all – you will never be disappointed!”

Amanda Kerrison, Amanda K Bridal, Truro, Cornwall, UK.

“I had been contemplating having Helena come and work with us for a couple of years and kept putting it off, always finding something else more pressing to spend our hard earned cash on. What a mistake!

Almost immediately I saw the benefits of Helena’s superb training. Not only did the sales team seem more confident and enthusiastic but our conversion rate rose dramatically with a resultant increase in turnover and profitability.

As a business owner in bridal, for a lot of the year it can be a pretty lonely place, and Helena, with her wealth of experience and down to earth approach, has proved to be an excellent sounding board.

I can’t recommend Helena highly enough and look forward to welcoming her back into our little world of weddings!”

Anne Tucker, Wedding World, Shrewsbury, Shropshire. UK.

“Helena communicates her message very well with usable, everyday examples.

The information is very practical and delivered in a relaxed, down to earth way. We learned some very useful tips which are easy to put into practice.

I have regained control of my shop and it is working very well.

Helena is easy to talk to so it didn’t feel like a class. She is open to questions and provides great examples that we have all seen in day to day shop life.

Helena is very professional and prepares well for each class. She delivers her material with ease proving she knows her subject very well.

Her tips and hints are very relevant and once put into practice, really work”.

Ann Gilvarry, Aibheil of Adare, Eire.

“Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.

Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.

Your easy approach and non-judgmental way put all of us at ease.

Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future”.

Linda & Jodie, Forever yours of Cheshire, Marple. UK.

“Fantastic weekend.

Helena gave us useful tips to increase sales.

Excited to put into practice everything we’ve learnt”. ‬

Emma Salisbury, Emma Louise Bridal, Bolton, Lancashire. UK.

“You have played a key role in the way we operate”.‬

Stephanie Hanks, Bride to Be of Reading, Berkshire, UK. Secretary of the RBA.

“It really is a case of – what did we do before Helena came along”?!!

Sophie Derry, Coco & Kate Bridal, Hatton, Warwickshire, UK.

“I have been so busy, which is brilliant.

I was so delighted to have taken part in the course. I feel re-energised and have a new spring in my step regarding Bridal.

I have had a conversion of approx 80%, which is fantastic news, so maybe the Holy Grail does exist ..

So I am looking forward to our next meeting”.

Roisin McAleenan, Angelic Bridal, Banbridge, N. Ireland. UK.