Why Helena Cotter?

About 2021-10-07T19:20:17+00:00

The pioneer.

After many years carving out a hugely successful career in Bridal Retail, I decided to open the first Sales Training Academy on a global scale, dedicated 100% to the niche Bridal Retail Industry.

100% of my clients are family run independent Bridal Retailers like you, so I understand completely no two customers are the same, and do not advocate the one size fits all training model which can often be found today.

I will always listen to you and deliver Training Programmes and services to suit your individual requirements, wants and needs.

Forward thinking Bridal Retailers:

~ Learn how to survive and thrive in what is surely one of the most competitive and misunderstood of retail Industries.
~ Book a live, in house training experience. Watch your team flourish and succeed while enhancing their skills set.
~ Purchase and download my courses from the online shop.

I guarantee after investing in a Course, you’ll know how to:

1. Consistently grow your sales with ease.
2. Improve your turnover.
3. Increase your profits.

Bridal Designers:

I am very lucky to work with many UK and international Bridal Designers and manufacturers.

Now let me develop an outstanding Course for you. Tailored to your individual requirements, with the focus on how you like your label to be promoted and sold.

Working either at your showrooms or a location of your choice, why not invite a group of your customers to a specialist Training day with the renowned Industry expert.

Whether you are a Bridal Retailer or Designer, take the first step and join the Retail Revolution today. I cannot wait to welcome you into this fantastic community of Bridal Industry professionals; you’ll feel very much at home.


Learning to work smarter, not harder.

Your competition are investing in their staff and growing their businesses. Looking at the bigger picture, your untrained staff are costing you more to employ.

Sales and selling in today’s bridal market has changed dramatically. Don’t get left behind in this fast moving, specialist Industry. Let me show you how to have the edge – and keep it.

To help guarantee the future health of your business, contact me today for a FREE, no obligation consultation.