Why Helena Cotter?

About 2022-03-25T13:38:08+00:00

The pioneer.

After many years carving out a hugely successful career in Bridal Retail, I opened my global Sales Training Academy in 2003, dedicated 100% to this niche Bridal Retail Industry.

Working solely with family run bridal retail businesses, I do not advocate the one size fits all training model which can often be found today. This is reflected in the training courses & services which will be designed to suit your individual requirements and training budget allocation.

Forward thinking Bridal Retailers:

~ Book a live, in house training experience. Watch your team flourish whilst enhancing their skills set.

~ Purchase and download my courses from the online shop.

~ Take part in a 2 hour live chat mini course.

After investing in a course, you’ll know how to:

1. Consistently grow your sales with ease.
2. Improve your turnover.
3. Increase your profits.

Bridal Designers:

I am very lucky to work with many UK and international Bridal Designers and manufacturers.

Now let me develop an outstanding course for you. Tailored to your individual requirements, with the focus on how you like your label to be promoted and sold.

Working either at your showrooms or a location of your choice, why not invite a group of your customers to a specialist Training day with the renowned Industry expert.

Whether you are a Bridal Retailer or Designer, take the first step and join the Retail Revolution today.

I cannot wait to welcome you into this fantastic community of Bridal Industry professionals; you’ll feel very much at home.


Learn to work smarter, not harder.

Your untrained staff are costing you more to employ. Regular investment in your team will help you grow your business.

Sales and selling in today’s bridal market has changed dramatically. Don’t get left behind in this fast moving industry. Let me show you how to have the edge – and keep it.

To help guarantee the future health of your business, contact me today for a FREE, no obligation consultation.