Why Helena Cotter?

About 2019-01-01T11:13:55+00:00

The pioneer.

Following a highly successful career in Bridal Retail, I took the decision to open Europe’s and I am led to believe, the world’s first Bridal Sales Training Company in 2003.

In the 16 years since, having worked with many hundreds of business owners and their teams, I’ve never looked back.

Today as the Bridal Industry’s number one go-to expert, I continue to work closely with family run, new and established independant Retailers like you who strive to provide the best possible customer care and buying experience.

Just as your customers want to be treated as individuals, mine do too. You won’t find any of what I the call sheep dip approach here.

Understanding and interpreting each and every one of my clients specific business characteristics is just one of my USP’s. It’s the fundamental reason I continue to develop niche Courses and Services exclusive to your personal requirements.

It’s what is going to help you consistently have the edge – and keep it too.

If you want to be the best, come to the best.


Learning how to work smarter, not harder.

How much will it cost you?

Investing in Training in the long run will save you more money than the cost of not having it at all because your untrained staff are costing you more money.

Don’t get left behind in this fast moving Industry.

To help guarantee the future health of your business, contact me today for a FREE, no obligation consultation.