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The Bridal Industry Trainer. Est. 2003.


Author: The Wow Factor.

Empower, Innovate, Inspire.

Do you pride yourself on great customer service and care? Enjoy meeting face to face, getting to know your customers and building relationships with them as individuals?

Me too! I believe 100% in a human, personal experience which is why I offer a range of live interactive Courses and Services designed specifically for Bridal Retailers like you.

Enjoy a maximum return on your investment with an unrivalled in house training experience delivered right to the heart of your business. There will be plenty of time for you to interact, ask questions and discover how to survive and thrive in this often misunderstood Industry.

Why wait? Seize the moment now and join my Retail Revolution today. I cannot wait to welcome you into my community; you’ll feel very much at home.

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I’ve designed a range of Bridal Sales Training Courses which will guarantee success in taking your business to another level.

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Coaching Services

Created with you in mind, my follow on Bridal Sales Training Programmes will ensure you maintain the top spot in this fast moving Industry.

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"Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.

Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.

Your easy approach and non-judgmental way put all of us at ease. Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future."

"Investing in Sales Training with Helena is by far the best investment we have made.

We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process."

"We’ve worked with Helena for many years; she’s fabulous! She has a thorough understanding of our industry, of bridal customers and what our retail team are up against on the shop floor.

Her NLP knowledge and bridal sales experience is second to none, she’s straight talking and really knows her sales stuff which I love."