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The Helena Cotter Training Academy – Bridal.

Est. 2003.

Empower, Innovate, Inspire.

Unlike other companies, this is my full-time career.

What does that mean for you?

I am able to devote 100% of my working day helping you to consistently be the best. No distractions, watering down of services, or fair weather training. Just honest, unbiased, non-judgmental guidance and advice – which works!

In-house Programmes:

Learn the secrets of how to survive and thrive in the competitive world of Bridal Retail, with a live, in house training experience delivered right to the heart of your business.

The best just got better. Online Courses available now!

Discover the secrets of how to run the most successful bridal boutique with the help of a superb range of new online, downloadable courses available to purchase via my website shop.


I liken my services to a train journey. You can take the enjoyable, comfortable train or the commuter train. Both will arrive at their destination. One will get you there in style and with ease, the other will just get you there.

Dive in – do it today!

Helena. The Wedding Whisperer.


I’ve designed a range of Bridal Sales Training Courses which will guarantee success in taking your business to another level.

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Coaching Services

Created with you in mind, my follow on Bridal Sales Training Programmes will ensure you maintain the top spot in this fast moving Industry.

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"Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.

Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.

Your easy approach and non-judgmental way put all of us at ease. Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future."

"Investing in Sales Training with Helena is by far the best investment we have made.

We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process."

"We’ve worked with Helena for many years; she’s fabulous! She has a thorough understanding of our industry, of bridal customers and what our retail team are up against on the shop floor.

Her NLP knowledge and bridal sales experience is second to none, she’s straight talking and really knows her sales stuff which I love."