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The Helena Cotter Training Academy

– Bridal. Est. 2003.

Helping you create & add value to your business.

Empower, Innovate, Inspire.

Investing in your team makes financial business sense:

Discover the secrets of how to survive and thrive in this competitive, modern world of Bridal Retail.

No fair weather training or distractions, just honest, trustworthy, non-judgmental guidance and advice – that really works!

In-house Bridal Sales Training Programmes & services:

I offer unrivalled in house training experiences delivered right to the heart of your business, which on completion, will help you enjoy conversion rates of up to 80%.

All of my Courses and services have been designed to neatly flow from one to another. This makes for great learning as it will help you build layer upon layer of knowledge and expertise, giving you a full set of skills, 100% focused on this niche industry.

The best just got better. Online Bridal Sales Training Courses available now!

Enjoy more flexibility when investing in your team, with the help of a superb range of new online, downloadable courses available to purchase via my website shop.

Take the leap of faith, dive in and do it today!

Helena. The Wedding Whisperer.


I’ve designed a range of Bridal Sales Training Courses which will guarantee success in taking your business to another level.

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Coaching Services

Created with you in mind, my follow on Bridal Sales Training Programmes will ensure you maintain the top spot in this fast moving Industry.

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"Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.

Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.

Your easy approach and non-judgmental way put all of us at ease. Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future."

"Investing in Sales Training with Helena is by far the best investment we have made.

We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process."

"We’ve worked with Helena for many years; she’s fabulous! She has a thorough understanding of our industry, of bridal customers and what our retail team are up against on the shop floor.

Her NLP knowledge and bridal sales experience is second to none, she’s straight talking and really knows her sales stuff which I love."