Empower, Innovate, Inspire!
Trusted by over 500 bridal retailers like you.
You don’t need to be pushy to sell like a pro!
You are building a solid business and yet, lately, sales are dipping, the team feels unsure, and the same old approach just isn’t working anymore.
Does that sound familiar? Well, we can fix that with your very own rescue plan to help you stop losing sales in this competitive market.
I’ve created a range of courses & services to help business owners like you refresh, rebuild, and re-energise sales without waffle, scripts, or cringe tactics, all while helping you work smarter, not harder.
I help bridal retailers and boutique service providers master easy, proven sales techniques that boost conversions, without ever feeling pushy.
Powered by 22 years of experience and my signature V.E.I.L. Method™, these courses are designed to deliver results for you in days, not months.
On completion you and your team will enjoy conversion rates of up to 80% enabling you to conquer sales in a way that feel natural and achievable to both your staff and your brides.
Whether you are new to the bridal industry, or have years of experience, my courses & services will give you the tools which feel right now, not ten years ago.
Looking for guaranteed results? Book your own course today with the no. 1 tried & tested industry expert.
Helena.
What my customers are saying:
“I’ve been on other sales training courses. This is the only one that felt real.”
“I thought I wasn’t the sales type. Helena’s courses have changed that.”
“To the point, and packed with useful bridal industry relevant stuff.”
Bridal Retail sales training courses.
Think you’re not a salesperson? Read this.
Most people think sales is about being pushy. It isn’t.
✅ You don’t have to be extroverted.
✅ You don’t need a silver tongue.
✅ And no, you don’t need to follow a tired, boring script.
Sales is just communication—with purpose. And I will show you how.
The comprehensive range of courses I’ve designed for you will take your business to another level. They include:
In house training experiences.
Online courses to purchase & download.
Live chat 2 hour mini courses.
Bridal retail sales training services:
A new way to sell.
Sales isn’t about pressure—it’s about people.
If traditional sales training feels stiff, outdated, or just not you, you’re not alone which is why I’ve created a services that teach you to sell naturally—with confidence, and consistency.
Perfect for beginners, pros, and everyone in between.
The range of services I offer include:
Business owner mentoring.
Management development.
Team & individual coaching.
All of the above are designed to help you & your team effectively and efficiently maximise your sales.
Testimonials
"Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.
Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.
Your easy approach and non-judgmental way put all of us at ease. Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future."
"Investing in Sales Training with Helena is by far the best investment we have made.
We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process."
"We’ve worked with Helena for many years; she’s fabulous! She has a thorough understanding of our industry, of bridal customers and what our retail team are up against on the shop floor.
Her NLP knowledge and bridal sales experience is second to none, she’s straight talking and really knows her sales stuff which I love."
