The Helena Cotter Bridal sales training company. Est. 2003.

The Helena Cotter Bridal sales training company. Est. 2003. 2024-04-16T08:45:58+00:00

Empower, Innovate, Inspire!

Celebrating 21 years working with family run

Bridal Retailers like you. 

Did you know? Your untrained staff are costing you more to employ. Regular sales training investment will save you money and grow your profits. 

Learn how to work smarter, not harder, in this much misunderstood industry with a unrivalled, relevant and comprehensive range of in house & online sales training experiences delivered right to the heart of your business. On completion you and your team will enjoy conversion rates of up to 80%. 

Feel safe in the knowledge you are giving your hard working colleagues all the tools needed to help with their career progression whilst simultaneously growing & evolving your business.

All courses & services are designed to flow neatly from one to another. This makes for easy, interesting, fast and effective learning which you, your team, and of course your customers will love.

Looking for guaranteed results?

Book your own course today with the no. 1 trusted industry expert. 


Bridal retail sales training courses:

I guarantee the comprehensive range of courses I’ve designed for you will take your business to another level. They include:

In house training experiences.

Online courses to purchase & download.

Live chat 2 hour mini courses.

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Bridal retail sales training services:

The range of services I offer include:

Business owner mentoring.

Management development. 

Team & individual coaching.

All of the above are designed to help you & your team effectively and efficiently maximise your sales.

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"Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.

Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.

Your easy approach and non-judgmental way put all of us at ease. Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future."

"Investing in Sales Training with Helena is by far the best investment we have made.

We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process."

"We’ve worked with Helena for many years; she’s fabulous! She has a thorough understanding of our industry, of bridal customers and what our retail team are up against on the shop floor.

Her NLP knowledge and bridal sales experience is second to none, she’s straight talking and really knows her sales stuff which I love."