The Helena Cotter Training Academy – Bridal. Est. 2003.

The Helena Cotter Training Academy – Bridal. Est. 2003. 2022-06-06T10:32:22+00:00

Empower, Innovate, Inspire.

Investing in your team will save you money:

Discover the secrets of how to survive and thrive in this competitive world of Bridal Retail.

You’ll feel safe in the knowledge you are giving your staff all the tools they’ll need for continued business success.

All courses and services are designed to flow neatly from one to another. This makes for easy learning which they’ll love.

In-house, online & live chat Bridal Sales Training Programmes & services:

I offer a great range of unrivalled in house training experiences delivered right to the heart of your business, which on completion, will help you enjoy conversion rates of up to 80%.

No fair weather training or distractions, just non-judgmental guidance and advice that really works.

Looking for proven, long term results? Book your own course today!



I guarantee the comprehensive range of courses I’ve designed for you will take your business to another level. They include:

In house training experiences.

Online courses to purchase & download.

Live chat 2 hour mini courses.

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The range of services I offer include:

Business owner mentoring.

Management development. 

Team & individual coaching.

All of the above are designed to help you & your team maximise your time and help you consistently achieve business success.

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"Thank you for the superb sales training. We were new to the bridal industry and struggling to make sales.

Your training gave us the confidence in selling our beautiful dresses. You highlighted what we needed to be done in order to change appointments into sales.

Your easy approach and non-judgmental way put all of us at ease. Since the training, we have increased our sales hugely and we look forward to having our refresher course in the near future."

"Investing in Sales Training with Helena is by far the best investment we have made.

We recoup the cost of the Course just by having Helena there on the first day of Training when she is observing and guiding the sales process."

"We’ve worked with Helena for many years; she’s fabulous! She has a thorough understanding of our industry, of bridal customers and what our retail team are up against on the shop floor.

Her NLP knowledge and bridal sales experience is second to none, she’s straight talking and really knows her sales stuff which I love."