Work half as hard and sell twice as many dresses. If there's one thing I've learned from working with bridal retailers over the past 23 years, it's this: Most boutique owners don't have a work ethic problem. In fact, many have the opposite. They're working incredibly hard – too hard, one could almost say. [...]
Why the follow up matters more that you think in bridal retail. Whether you are a new or established business, if you have spent any time at all in a bridal boutique, you’ll know this feeling all too well. You’ve prepared for an appointment. You’ve carefully chosen gowns, created a welcoming space, invested your [...]
After months of research, many real boutique observations, and lots of industry conversations, I’ve created a comprehensive training programme designed specifically to help guide you through the landscape of how today's brides use social media as part of their dress buying journey. A course which bridal retailers like you can use to help you [...]
How AI can help bridal retailers thrive in the modern wedding industry, without compromising or losing that all important human touch. Let’s be honest, we are probably mostly in agreement, for many of us in the wonderful world of bridal, the words artificial intelligence can feel overwhelming, unnecessary, or frankly a bit frightening. I [...]
Introducing My New 2026 Course – Tackling the Social Media Bride For over 23 years, I’ve trained many hundreds of talented bridal retailers, managers, stylists, and business owners across the UK and beyond. I’ve seen the industry shift – as we all have - reshape itself and rise again through some truly challenging times. [...]
I've taken a deep dive into the future of Bridal Boutiques and what the next 5 years will look like for our niche industry. Bridal Retail is one of the most traditional leaders in fashion. Yet, change is coming fast and you'll need to be ready to ensure you maximise on sales opportunities in [...]
There aren't many bridal gown designers out there who are at the top of their game after decades in this very niche industry. Donna Salado is one of them and I am proud to call her my friend. We've known each other for over 30 years. She is exhibiting her new collections at Bridal [...]
What you as bridal retailers and sales consultants need to know. In a world where almost everything can be added to a basket and delivered with a swipe, bridal shopping still stands as one of the few experiences that remains deeply personal—and refreshingly offline. Yes, we know we live in a digital age. Brides [...]
As we work our way through the summer, I thought it might be interesting to speak a little about the wisdom of continual investment in your team. We are all busy and often in a bridal retail environment, training can be overlooked. It should though be seen as a necessary and worthwhile investment. Why [...]
Take a look here at the latest article I've written for you in the Jan/Feb issue of Wedding Trader magazine: January/February 2025 - Wedding Trader Mag Packed full of easy, value for money ideas to help you increase sales in 2025. Pages 72 -75. Enjoy! Helena