Something new is launching next week, and I’m opening it quietly to a small number of retailers first. After months of research, many real boutique observations, and lots of industry conversations, I’ve created a training programme designed specifically for today’s modern bride mindset and how bridal retailers like you can confidently work with it, [...]
How AI can help bridal retailers thrive in the modern wedding industry, without compromising or losing that all important human touch. Let’s be honest, we are probably mostly in agreement, for many of us in the wonderful world of bridal, the words artificial intelligence can feel overwhelming, unnecessary, or frankly a bit frightening. I [...]
Introducing My New 2026 Course – Tackling the Social Media Bride For over 22 years, I’ve trained many hundreds of talented bridal retailers, managers, stylists, and business owners across the UK and beyond. I’ve seen the industry shift – as we all have - reshape itself and rise again through some truly challenging times. [...]
I've taken a deep dive into the future of Bridal Boutiques and what the next 5 years will look like for our niche industry. Bridal Retail is one of the most traditional leaders in fashion. Yet, change is coming fast and you'll need to be ready to ensure you maximise on sales opportunities in [...]
There aren't many bridal gown designers out there who are at the top of their game after decades in this very niche industry. Donna Salado is one of them and I am proud to call her my friend. We've known each other for over 30 years. She is exhibiting her new collections at Bridal [...]
What you as bridal retailers and sales consultants need to know. In a world where almost everything can be added to a basket and delivered with a swipe, bridal shopping still stands as one of the few experiences that remains deeply personal—and refreshingly offline. Yes, we know we live in a digital age. Brides [...]
As we work our way through the summer, I thought it might be interesting to speak a little about the wisdom of continual investment in your team. We are all busy and often in a bridal retail environment, training can be overlooked. It should though be seen as a necessary and worthwhile investment. Why [...]
Take a look here at the latest article I've written for you in the Jan/Feb issue of Wedding Trader magazine: January/February 2025 - Wedding Trader Mag Packed full of easy, value for money ideas to help you increase sales in 2025. Pages 72 -75. Enjoy! Helena
This year has been a very challenging one by all accounts for our industry hasn't it. Looking ahead to a better year in 2025, I am very happy to offer you a whopping 25% discount on my full range of Masterclass downloadable sales courses for the month of December. Details here: Products – Helena [...]
It's been a while and I think it might be prudent to talk about what is going on in our industry right now. Change is happening and fast. I've never known so many bridal boutiques closing their doors for good. There is definitely something in the air. Obviously, some people are retiring - and [...]