As part of my 21 years in business celebrations, I have discounted all my online, live chat and in house services & courses for the month of May 2024. Click on the links and take a look here at what's on offer for you in the shop: Products – Helena Cotter Simply enter '21 [...]
I've written two articles for you in the latest fabulous Wedding Trader magazine: March/April 2024 - Wedding Trader Mag Firstly, how well do you connect with your customers? Pages 50 & 51. Then, all about selling in the 21st century which can be read on pages 76 - 78. Enjoy! Helena [...]
Take a look at the new issue of the brilliant Wedding Trader mag here: January/February 2024 - Wedding Trader Mag I've written a very informative feature for you regarding customer refunds. Find it on pages 34 + 35. Several bridal retail clients had previously been in touch with me regarding this subject which is [...]
I do hope you had a fabulous Christmas and New Year. Here's to a very successful 2024! This year has got off to a fabulous start for Marguerite Hannah of Alan Hannah & MiaMia Bridal who has been nominated for The British Design Talent Award 2024. I've known Alan & Marguerite for decades. They [...]
What is an appointment? An appointment is a dedicated amount of time given to one customer at a time. These can range from one hour to two hours in the main. Some boutiques offer their diary online and brides etc can book their own appointment slot. Or one can telephone/email/DM to make an appointment [...]
Back in the day it would have been virtually unheard of to not open 5-6, or even 7 days a week in a bridal boutique. It appears today some bridal retail business owners are forgoing that model. I have been absolutely amazed at how many are closed unless they have pre-booked appointments. Is this [...]
Take a look at the latest article I've written for you in the new issue of Wedding Trader mag. November/December 2023 - Wedding Trader Mag Pages 30 + 31. Helena
"If you want to get ahead, get a hat" was a phrase coined in 1952 by the Hat Council for an advertisement. Back in the day no self respecting man or woman would be seen without a hat. Luton in Bedfordshire, as you may know, is the Hatters town. The Hat Industry of Luton [...]
I am thrilled to announce an invitation to work with the director of Jazzy Babe evening & prom gowns to help with the exclusive launch of their collections into the UK market next year. Focusing on exquisite beadwork and embroidery with fabulous styling, they are definitely a label to watch and the 2024 collections [...]
Take a look at the latest articles I've written for you in the fabulous September/October issue of Wedding Trader magazine. Focus on no show appointments and how to deal with them, and, why staff meetings matter. Sneak peek here: Some light reading for you over the Bank Holiday weekend! Enjoy. Helena [...]