What you as bridal retailers and sales consultants need to know. In a world where almost everything can be added to a basket and delivered with a swipe, bridal shopping still stands as one of the few experiences that remains deeply personal—and refreshingly offline. Yes, we know we live in a digital age. Brides [...]
As we work our way through the summer, I thought it might be interesting to speak a little about the wisdom of continual investment in your team. We are all busy and often in a bridal retail environment, training can be overlooked. It should though be seen as a necessary and worthwhile investment. Why [...]
Take a look here at the latest article I've written for you in the Jan/Feb issue of Wedding Trader magazine: January/February 2025 - Wedding Trader Mag Packed full of easy, value for money ideas to help you increase sales in 2025. Pages 72 -75. Enjoy! Helena
This year has been a very challenging one by all accounts for our industry hasn't it. Looking ahead to a better year in 2025, I am very happy to offer you a whopping 25% discount on my full range of Masterclass downloadable sales courses for the month of December. Details here: Products – Helena [...]
It's been a while and I think it might be prudent to talk about what is going on in our industry right now. Change is happening and fast. I've never known so many bridal boutiques closing their doors for good. There is definitely something in the air. Obviously, some people are retiring - and [...]
I've written two articles for you in the latest fabulous Wedding Trader magazine: New Summer issue of Trader out now! - Wedding Trader Mag Firstly, teamwork. Hugely important when working in such a close knit environment. Pages 28-29. Then, getting the balance right between being too friendly and too frosty with your customers. Pages [...]
Following my recent interview with Wedding Trader mag, I'd love to share with you the story of how my journey as the nation's leading bridal industry trainer began. Pages 70 - 73. Take a peek here: May/June 2024 - Wedding Trader Mag Enjoy! And to the fabulous Wedding Trader team - thank you for your support. [...]
As part of my 21 years in business celebrations, I have discounted all my online, live chat and in house services & courses for the month of May 2024. Click on the links and take a look here at what's on offer for you in the shop: Products – Helena Cotter Simply enter '21 [...]
I've written two articles for you in the latest fabulous Wedding Trader magazine: March/April 2024 - Wedding Trader Mag Firstly, how well do you connect with your customers? Pages 50 & 51. Then, all about selling in the 21st century which can be read on pages 76 - 78. Enjoy! Helena [...]
Take a look at the new issue of the brilliant Wedding Trader mag here: January/February 2024 - Wedding Trader Mag I've written a very informative feature for you regarding customer refunds. Find it on pages 34 + 35. Several bridal retail clients had previously been in touch with me regarding this subject which is [...]