Introducing My New 2026 Course – Tackling the Social Media Bride
For over 22 years, I’ve trained many hundreds of talented bridal retailers, managers, stylists, and business owners across the UK and beyond. I’ve seen the industry shift – as we all have – reshape itself and rise again through some truly challenging times. And if there’s one thing I know for certain, it’s this: the modern bride is changing faster than ever and the bridal industry need fresh, realistic support to keep up.
That’s exactly why I’m creating a brand-new, modern course for 2026 and beyond, designed 100% to help bridal retailers understand, communicate with, and confidently convert the Social Media Bride. If you’re already nodding while reading this, you know exactly who I’m talking about. The savvy bride. She’s influenced. She’s consuming content at record speed. And most importantly — she’s arriving in your boutique with a completely different mindset, behaviour pattern, and expectation level than brides even five years ago.
This course is my answer to everything you’ve been telling me, asking for, and quietly worrying about behind the scenes.
Why This Course, and Why Now?
The truth is, many of my client have shared the same concerns with me, whether openly or in private chats:
- “We’re so busy… but conversions aren’t where they should be.”
- “We’re getting more ‘influenced’ brides than ever and our team feels out of unmotivated.”
- “We used to be able to guide a bride. Now it feels like she is guiding us and taking control.”
- “We need help, but it’s hard to admit and we don’t know where to start.”
And that’s okay. In fact, it’s smart. The bridal market is changing at speed and pretending everything is perfect helps no one.
This new generation of brides is walking into boutiques with carefully curated mood boards, TikTok-inspired expectations, and endless opinions from creators, strangers, and algorithm-served so called experts.
They’re exposed to unrealistic timelines, heavily filtered gowns, and content designed to generate clicks, not real emotion, expertise, or trust.
You aren’t dealing with “difficult brides.”
You’re dealing with influenced brides.
And they require a new approach, new communication techniques, and a new level of confidence from your team.
This new 2026 course will give you exactly that.
What you can expect from the course:
While the full content will be revealed closer to launch, here is a preview of the core areas the course will cover:
- Understanding the brides social media mindset:
Why today’s brides behave differently and how to support them without losing control of the appointment.
- Influencers, trends & the reality gap:
What brides are consuming online vs. what actually works in a fitting room.
- Communication which helps convert to sales:
Language, timing, and techniques that work beautifully on the modern bride even the ones who think they know exactly what they’re doing.
- Emotional management and appointment flow:
How to create calm, confidence, and clarity for brides overwhelmed (or over-empowered) by social media content. As many of you know, I am a firm believer in a smooth appointment process with no log jams.
- Team consistency & best practice:
Getting everyone on the same page so the business operates with one solid voice and a united strategy.
- Sales without pressure:
How to guide, not push. Lead, not chase. Serve, not sell, while still improving your conversion rates.
This course is for owners, managers, new stylists, seasoned consultants, and anyone feeling the shift in today’s bridal landscape and wanting to future-proof their business.
Who this course is for:
I am certain much of the above will resonate with you, if so, then this course was built for you:
- You’re noticing an increase in brides who say, “I saw this on TikTok…”
- Your appointments feel slightly harder to manage than they used to.
- Your team lacks confidence with highly influenced brides.
- You want a modern, up-to-date training approach that reflects now, not how things used to be.
- You want to elevate your client experience and protect your conversions in 2026 and beyond.
If you’ve trained with me before, you already know: everything I teach is easy to learn, practical, real world, and instantly usable. This course will be no different, just more current, more focused, and more aligned with the challenges you’re facing today.
Register Your Interest
The course is currently being developed and I’m gathering early interest so I can shape the content, session size, and scheduling around the retailers who want it.
If you’d like to be the first to hear more details, dates, and pricing, simply register your interest today. No commitment, no payment just a quick way of raising your hand and saying, yes, this is something we want.
And to the many of you who’ve already reached out saying how much the industry needs this, thank you. You’ve asked for my help, and I’m delivering.
2026 is going to be a big year for the bridal industry. Let’s make sure you’re not just keeping up but leading the way.
