Sales training observation day.
Taking place on a Saturday, in your showrooms, these days are hugely popular. My clients love them, primarily because they prove enlightening and bring success. I follow up with an in-house training day based on knowledge gathered during the observation day.
Content:
As I work alongside you and your team I will study and observe current performance, techniques and skills. I shall where appropriate, guide and highlight any areas which could be enhanced.
√ Emphasis on your appointment structure; content versus conversion rates.
√ Focusing on quality of appointments over quantity.
√ Highlighting the importance of time management, because as we know, there is a very small window of opportunity to make the right first impression.
√ Practising good timing.
√ How to work to, and maintain, consistently high sales targets.
√ A detailed report detailing suggested areas of improvement or change.
√ FREE ongoing support and help.
Sales training opening programme.
Content:
√ Discovering the secrets of how to lead the whole appointment.
√ Learning what your customers want, and how to deliver it.
√ Building relationships with the whole bridal party & crowd control.
√ Empower your staff and customers alike.
√ Working through the typical bridal retail customer/guest objections and barriers.
√ When it is appropriate to, and how to, say no.
√ Gaining commitment by asking permission.
√ Opening the sale.
√ Guiding your customer through the sales process; what happens next.
√ All staff attending will each receive a copy of the much coveted Helena Cotter Training Workbook 1.
Refresher Programme 1:
Content:
√ Recap from your last training session.
√ Adapting your approach.
√ How to better understand your customers.
√ Being the customer’s guide.
√ The Helena Cotter Bridal Bubble.
√ Working close.
√ Keeping it simple.
√ Creating rapport by building healthy relationships.
√ Working with trust and integrity.
√ Highlight on empathy; essential in any retail environment.
√ Moving from passive to active.
√ When and how to stop selling.
√ Being brave, confident and asking for the sale.
√ All staff attending will each receive a copy of the Helena Cotter Training Workbook 2.
Refresher Programme 2.
Content:
√ Recap from your last training session.
√ The key building blocks to success.
√ Motivating and educating your customers.
√ Managing customer expectations.
√ Barriers to effective communication.
√ Using influential, not manipulative verbal language.
√ How to negotiate with your customers.
√ The art of body language.
√ Matching cues.
√ Trial closes. How they work; why they work.
√ Knowing when to stop selling.
√ All staff attending will each receive a copy of the Helena Cotter Training Workbook 3.
The best team.
Content:
√ Re-cap from your last training session.
√ Practical, easy to implement advice and tips.
√ Hiring for attitude, training for skills.
√ Individual mentoring.
√ Group Q and A sessions and discussions.
√ How staff work together as a team.
√ Functioning with a mix of personalities.
√ Using powerful communication skills.
√ Creating team goals.
√ Being flexible.
√ Working in harmony.
√ Helping the vision you have for your business become reality.
√ All staff attending will receive a copy of the Helena Cotter Training Workbook 6.
Selling at another level.
Content includes:
√ Re-cap from your last training session.
√ The psychology of sales.
√ Why customers get frustrated.
√ Customer buying patterns & statistics.
√ Your WOW factor. Making it work for you and your customers.
√ Maximise your sales using your team’s individual working styles.
√ Making buying normal for your customers.
√ Understanding when good is good enough.
√ Creating the best buying experience.
√ Learning how we receive and give information.
√ Shifting the focus from your product to your customer.
√ Spotlight on why enhanced listening skills are so crucial to your business.
√ Discovering how to question and communicate effectively with your customers.
√ All staff attending will receive a copy of the Helena Cotter Training Workbook 7.
Building your own Course.
Proven to be such a popular option for my clients in 2024, I shall be again developing tailor made courses throughout 2025.
Take full control of your team’s investment by building your own course based on your individual requirements.
How does it work?
- Share with me your budget allocation figures for learning and development.
- Once I have this information, I shall design a course to suit you and your needs*.
- The course can be delivered in house over a half or full day, depending on content and your location.
- The course can also be made available to purchase online for overseas clients.
Providing you with the best learning, for this most demanding industry.
I look forward to working with you soon!
Helena
*Please note, there will be an origination charge of £250.00.